Intro: [00:00:00] Welcome to the Jenna Brown Show. I am Jenna Brown, psychic business strategist, wealth Energetics mentor and subconscious healing expert. The guide for women who are scaling to 6, 7, 8 figures in their business and who are done playing small with their power, their money, and their visibility, who have a deep inner belief that they get to have it all.
This is a space where strategy meets the subconscious where money becomes clean and where you learn how to expand your field of influence without burning yourself out or betraying yourself. Contrary to popular opinion, we talk about wealth, leadership, identity energetics, and what it takes to actually hold the type of money, the type of business and reality that you are calling in.
Clients cash, impact, desire. We talk about it all here. If you're ready to move beyond the hustle, beyond the proving and into overflow, that feels grounded, embodied, and [00:01:00] sustainable. You, my friends, are in the right place. Let's begin.
Jenna Brown: Hello everyone. Welcome back to the Jenna Brown Show. Thank you so much for listening to this episode. You're gonna freaking love it because I have my girl, Danielle here. She is a good friend. She is such an incredible person. Say hi to everyone.
Danielle McKinley: friends. community. What's up?
Jenna Brown: Hi. Hi. Hi. Okay, so today my friends, you know, we love to talk about overflow. We love to talk about money, and so I had to have Daniella on the pod because. This is her jam as well. So let's just get started. Danielle, with you explaining who you are and what you do, and we'll flow from there.
Danielle McKinley: Okay, let's do it. So, hi everyone. I am Danielle and I am a wealth strategist and an intuitive business coach, and I love talking all things money. My very, very favorite thing to do is to help people see their patterns with money and uncover their money story [00:02:00] so that they can unlock overflow. So just like your jam?
Jenna Brown: Same. Same. Love it. Okay, so we already know we're gonna be talking about patterns with money. So let's just start out with you and your money story. 'cause one of your big things is leading clients to understand their money story. But what was it like for you growing up with money and, uh, relationship with it, and how did you know you needed to change something with it?
And then what did you do?
Danielle McKinley: Yeah. So, wow. Okay. Let's start from the beginning. Let's go. Let's go way back. We're gonna go back
to like where it usually starts, which is like our childhood traumas. And so growing up in my house. Money would come and go. My parents often fought about money and my dad's drinking, so my dad is a recovering alcoholic.
He is undiagnosed bipolar. I diagnosed him and he has loads of unresolved childhood [00:03:00] traumas of his own. And obviously as a kid I didn't have words for any of that. Right. I just saw the behaviors and the observations like many of us do as children. And my parents, again, like I said, fought a lot. So one night after a particularly rough incident, I remember like being in my room looking up and getting the courage, like mustering up the courage to go ask my mom to leave my dad.
And I didn't know it then. But that one question. Mom, will you leave Dad? Ultimately solidified my money story
and totally unconscious about this, but what it solidified is that, because my mom's response was, honey, I would if I could, but I can't afford to care for you kids on my own. anytime I talk about it, I'm like, whew.
Like back in that moment of the ask and like seeing her face and really seeing like the defeat of not being able to leave. So what ended up happening is my money story [00:04:00] became rooted in money equals safety. Money equals having the choice to stay or go. And I will never forget going to bed that night and making a promise to myself that I will never be in a situation where I don't get to leave because of money.
Jenna Brown: Hmm.
Danielle McKinley: And so what happened is I got really good at making money. I got really good at identifying my skills. I got good at sales. I started doing things just for the money. Because for me it was so rooted in having those choices and what ultimately ended up happening is I built and sold a software company and when the exit came, it felt like nothing.
Which is like really triggering for some people because they're like, oh, whoa, poor you. You sold a company and you didn't feel anything. But it was super jarring and it was the best blessing because it was my wake up call that sent me on the journey [00:05:00] to discover why.
Jenna Brown: Hmm.
Danielle McKinley: that's when I went back to 8-year-old me and realized, oh shit, that's where it took place.
That's where it was rooted. And now that I know that. The good news is I get to use all these incredible skills that I've chased by chasing the dollar, but I get to do it with the right purpose and the right alignment so that I'm actually enjoying it.
Jenna Brown: Hmm. Love. Uh, also just so everybody knows, Danielle and I are like maybe the same person. We're not sure, but I like literally had that exact same experience in childhood. I was like, what the heck? So that's interesting. And same. And I actually still feel that way. One of the reasons why I'm so passionate about women like money in the hands of women is because money is choices.
Like it does give us more choices. that is true. Obviously that could become a crutch, but that is actually true. And I grew up also with a mom that couldn't leave and with an alcoholic dad, and so I'm so passionate about women being able to do whatever [00:06:00] they want, like period.
Danielle McKinley: Well, I feel like that was why we had this instant connection, right? And when you once you know something, you can't unknow it.
Jenna Brown: Mm-hmm.
Danielle McKinley: Right. And it's just so funny, I actually just saw your email right before we hopped on to record this, about your episode that dropped about Emasculating your husband. And I'm like, we are literally the same human because your money.
Story morphs into so many other things. Like I was very much of the, I don't need a man hyper independent. Like I want one and I want you here and I wanna get married and I wanna have kids, but I don't need you.
Jenna Brown: Mm-hmm.
Danielle McKinley: that was just a silly story that I was telling myself because I was keeping 8-year-old me safe.
Jenna Brown: Yeah, a hundred percent. Which is like our whole mind's job, essentially. Well, what I feel like is happening, like what we're bringing maybe to the surface is the nuance of it. Because do you know how one thing is we're essentially saying it is true that money brings you choices and in those, the episodes that you're talking about when I'm talk I, there's two of them.
Where I'm talking about this [00:07:00] huge shift in our marriage and I'm like, just nobody's talking about this. I feel like it's so vulnerable and it's so like me. Like I don't know exactly. Like we've never been in a situation as women that we can make as much money as we can, make as easy as we can make it.
And also where we're like going against this narrative that our mothers had in grandmothers that was like, you have to choose. You either choose success or you choose family. In love and we're like, fuck that. We're gonna have it all. And also we're gonna be at the spa, and also we're gonna be partying on the beach with our friends.
We're like, we're actually gonna have it all of thank you. Right. And so there's so many new things that like we as women, and especially women talking about money as our life's work. I do think it's so valuable to speak about the nuance because I don't want somebody to take money away from me.
I'm not saying oh yeah, you know what, that's true. People could rely on money so much so that they're like, this is what's keeping me safe. [00:08:00] But then at the same time, how have you worked with those nuances of I'm saying, yes, I still want money, but yes, I also still wanna rely on my husband.
Or do you know what I'm saying? What has that journey of the nuance looked like for you?
Danielle McKinley: Yeah. I mean, it's active, just like uncovering your mind, right? It's never done. There's no like end destination where you cross the finish line. It's where you now have this new information that you're conscious and you're aware of, and so you're able to use that in your decision making and in your communication.
So it's still pretty fresh. I sold the company in 2022, and. I went on like a year journey of what is this? Why, like so much therapy, so many modalities to figure this out. And so this last four years has been such a pivotal transition in our marriage. I feel like we're going over the other side of the like, holy crap, we're really, we really shifted, but we're now starting to really understand each other at such a deeper level and what it looks like to support and love [00:09:00] one another with this new conscious information.
Jenna Brown: Yeah.
Danielle McKinley: And really communicating that Hey, I know for the majority of our relationship. I haven't needed you or I've been hyper independent or I haven't had you check in on me and I'm cool with that. But I actually want that now. And I want you to be aware of like my safety or ask things or you know, just different, it's like a whole different dynamic, but when you can communicate it with your spouse and then they match it and do it for you, it's something super special.
'cause it takes your connection to such a deeper level.
Jenna Brown: Yeah, a hundred percent agree. And I think it's like navigating those same, like it's an ongoing thing for us as well. And we're both married to like amazing men, but. It is such an interesting thing to have conversations that were literally never modeled for you. Like not only just by your parents, but also by society where you're like, how do I navigate this?
Yes, I am very successful and also I don't want to just be, become like this female [00:10:00] looking man. Like I actually, I want to be in my feminine energy. So maybe let's talk about that for a minute of what has that journey looked like for you? Of obviously experiencing such great success also then as you mentioned, being like, well, that's not what I thought it was going to be, going on this soul journey.
Obviously we're both still on building this business. What has it been like for you to, to notice when you go into like hyper masculine mode or how do you drop back into your feminine? What does that look like for you personally?
Danielle McKinley: it's still unraveling so much, I feel like I'm still so in the transitional phase of it. But , what I can say is I'll catch myself. Pretty quickly now I'm like, oh, I'm going back to default old patterns. And I've had some pretty big identity upgrades even just in the last six months that I'm like, oh wow.
That old version of me doesn't even pop in anymore to see it. Right. So it's more for me when I [00:11:00] recognize it, it's just having that inner dialogue with yourself Hey, is this an old story? And really challenging the behavior or the thought like when your husband triggers you, for example.
You're like, is this really a trigger or is this a trigger because of an old story or an expectation that maybe I haven't communicated and he has no awareness of it, and I want him to read my mind. Right. As women, we kind of, we do that, we gotta own that sometimes, right? Yeah. So it's really, for me, a lot of shutting and a lot of letting go, like when you're in your masculine, for me it showed up as like control and holding and like proving and pushing instead of pursuing and flowing.
Jenna Brown: Hmm.
Danielle McKinley: So if I start to recognize that I'm frustrated or that I'm really pushing something, I take a beat, I go for a walk, I start to really look inward and be like, okay, what's showing up here? And what do we need to release? Are we trying to control this? Or are we letting it flow? And so to put it simple, it's for me to drop back into my feminine.
When I'm in my feminine, I'm [00:12:00] flowing. I'm creative. Things feel easy, even if I'm doing things and being active. Right? And when I'm in my masculine, in like the shadow side of it, I'm frustrated and I, it's because I'm pushing and proving and trying to control.
Jenna Brown: Yeah, a hundred percent. Which is I always say, it's so interesting because like high achieving women, we got here through the shadow of needing control and then we all hit a breaking point. We all have the same but different story of hitting a breaking point where we're like, this has got me this far and I'm grateful.
But also like it can't take me beyond this moment. And then it's a relearning of well, what does motivate me if it's not proving myself? What does motivate me beyond this moment? And that's so much of what I talk about with overflow, like going from survival money. It's it's not even about the number, but it's the energetic of how did I make money before?
And then how am I creating money? And I said those words different on purpose. Through the creation is through feminine energy, [00:13:00] and it is through the magnetism and it is through service more so than through this like proving control, hustle, grind, energy, that it doesn't matter what number you fucking make and that energy, it'll always feel flat.
Danielle McKinley: Yeah. And that's, the thing is that was the aha, right? Oh, I was so dominant in my masculine. I had to learn how to be comfortable in my feminine, and I think that is such a transition in and of itself. I worked with a coach, her name's Carly, and so this is not mine, but it like sticks with me so much and is dropping in right now.
Like you need to share this with someone who's listening because it, really helps me recognize if there's a shift that's needed. So she calls it a knock nudge in a rhino. So noxs are like the little whispers of our intuitive gifts that we all have, that we usually like brush aside or just completely disregard.
And then a nudge is like a shove, right? Like you can feel if someone shoves you or like shoulder checks you, or you bump into somebody somewhere and that's your other wake up call to be like, Hey, we're getting a little bit [00:14:00] louder. Then as women, when we don't listen to it, we get a rhino, which basically like forces us to see it and to change.
So like my rhino, my wake up call in the, hey, like being in your masculine and proving isn't gonna make it in the middle of a year before we sold the company, I dislocated my shoulder in my sleep,
Jenna Brown: Mm.
Danielle McKinley: literally sleeping.
Jenna Brown: Literally sleeping.
Danielle McKinley: I wasn't in a car accident. I wasn't snowboarding, I wasn't wakeboarding. I wasn't like trying to skateboard and be cool for my 7-year-old.
I was sleeping, And what's crazy, and this is how much of a wake up call it was, I had an appointment with my chiropractor two days after I woke up with a dislocated shoulder. And I was so much in this I'm fine, I'm fine energy. That I waited, I walked around with a dislocated shoulder for two days
Jenna Brown: Yikes. Yeah.
Danielle McKinley: that was like, okay. The pinnacle of holy shit, how we are operating is not going to work anymore. We have to [00:15:00] make a change. So like it'll eventually show up. You're choosing whether you wanna listen to the knock, the nudge, or the rhino.
Jenna Brown: a hundred percent. It's like it's just time for women to upgrade the software. That's what I
Danielle McKinley: Yeah.
Jenna Brown: I love this. Okay, so, you've shared with us about your money story. How do you work with women to help them understand their money story? Like how, obviously we'll say, how can they come work with you and that type of stuff in a little bit.
But if they're coming to you and they're saying, girl, I've just watched myself do the same thing too many times over. I mean, that's how I was, that's how you were, uh, over and over again. What are you doing? How are you supporting them to understand their money story and, and move forward in a new way?
Danielle McKinley: So I do a one-on-one session where it's intuitively guided and we take some information on the way in and I'll help you recognize and see the patterns to connect the dots so that you can, within one hour you will walk away going, oh my gosh, [00:16:00] that's why. That's where it comes from. Here's the pattern. And once you know it, now you can choose to.
A different approach to money, and it's not gonna be fixed in an hour. You're gonna know the information in an hour, and then it's up to you to use that information to make a shift.
Jenna Brown: I love it. Okay. I just had this come in when you were saying this. You know, one of the things I always tell my clients. Is, you should ask me the way I think about things because that is actually where all the codes are that I don't even realize are codes half the time. Right. Like the way I think about it, like for instance, I, I was just telling you, I went viral on social for getting a new car and I had no clue.
It was so triggering to people to get a new car. But it was like, the way I was thinking about it, I was like, oh, I should share. The way I made this decision was just like, oh, that's not the one I want. I'm not gonna waste my time. I'll buy this one instead. And people are losing it. But that is like such a valuable thing to ask people , well, how do you think about this?
Well, I want the one I want. I'm not gonna waste my time and energy on [00:17:00] something I know immediately I don't want, so I'm just gonna make the decision. Let me see this other car. For you. I wanna ask you some of the things of like the way that you see money and the way that you see things. And then let's just see what comes through, because I think that will be a huge blessing to a lot of people that are
Danielle McKinley: Yeah, let's do it.
Jenna Brown: Okay. So can you just riff for a moment on the way that you see generational wealth. And how do we grow that as women?
Danielle McKinley: Yeah. So, for one, you have to stop being scared of looking at your numbers.
Jenna Brown: Yeah.
Danielle McKinley: That is where it starts. And in order to stop being scared of looking at your numbers, you wanna start by understanding your money story, because that's gonna unlock the why in where it is. Right.
And none of us were taught about money growing up, and it's still, I would say, taboo to even have these conversations. It's becoming less and less taboo, which is
fantastic.
Jenna Brown: forget that or is that just me? Because I always forget
Danielle McKinley: No, I, I [00:18:00] do. And.
Jenna Brown: you, about money, and
Danielle McKinley: That's why your, your car video is going viral because it's triggering, right? For example, I'll get heat on podcasts when I say, you know, I had a nine figure exit, and it felt like nothing.
People are like, well, boohoo for you. Right? But that's my reality. It felt like nothing and I had to figure out why it doesn't make it right, wrong, or indifferent. Right? So. The, the thing about it is that realizing that money is a tool and money is a resource, and if you're ignoring it, you're blocking your blessings because you're not letting it flow to and from you.
So it's, it's not other people, it's not Jenna and I, it's not, you know, whoever you look up to or aspire and you're scrolling and you're like, you're comparing yourself to that person. It's you. And the sooner you wanna take ownership of it being you, the faster you can build the generational wealth. And I think the biggest thing for me that people, the feedback that I get where there's ahas, just [00:19:00] like right in the beginning of how I think about money.
Is, I don't believe in the word budget. I believe that we assign our dollars jobs and we should assign our dollars the very best jobs that bring us the most joy. And it could be the shirts that we're wearing. It could be an experience, it can be whatever you want it to be like. It is not bad to love money.
It is not bad to wanna spend money, to wanna get money, to wanna give money, to wanna do all the things that money provides.
Jenna Brown: Yep.
Danielle McKinley: When you're open to that and then you're willing to take action to look at your money, and be strategic and implement true tactics, wealth building tactics, then it's inevitable that you will be generationally wealthy.
It's inevitable. If you're willing to do that, it, it, it all comes down to you.
Jenna Brown: a hundred percent. I love it. Okay. When you think about. Money moving through your reality. Like what feeling do you get?
Danielle McKinley: It's [00:20:00] like tingly.
Jenna Brown: Mm-hmm.
Danielle McKinley: It's like a tingly. You know, the sensation of, it's almost like when you get goosebumps. So for me, my like spirits really speaks through me through spiritual chills, like through goosebumps, right? So it's almost like I can turn that feeling on at any time when I start to think about money.
Now, having said that, I have a very positive relationship with money, so that's part of it. So when you, even just if you're listening to this. Just pause and answer the question. Jenna just asked for yourself. How does money feel for you? when I say money, like I have chills right now
because it's powerful.
It allows me to make an impact. It allows me to have choices. It allows me to help other people have choices. So for me, it's like this rush of a sensation that's like tingly body chills of this energy that is. So powerful and so positive.
Jenna Brown: I love that. I didn't realize until I just asked this, but like when I say money or think of it, I immediately feel [00:21:00] softer. Like I feel more ah, like
Danielle McKinley: little flowy.
Jenna Brown: And I wonder, I mean, I don't, I don't know, obviously everybody listening to this, but I wonder if there's some of you, when you think of money, if you feel harder, if you feel like, oh, tense or even more like it's, it like immediately puts you into masculine energy.
Where for me, money like allows me to be in my feminine energy even more. Like more money I make, and maybe this is actually a connection for somebody now that it's coming through to make is like hyper masculine energy might have been the thing that has saved you to get you to where you are. But if that equals, like hyper-masculine energy equals money equals I have to work harder, I have to make more.
I have to have more responsibility. Hard, hard, hard. us. We're sharing a different concept, just something that you might even play with of what would that feel like? Who would I be being in my reality, if when I say the word money, I immediately feel softer, and when [00:22:00] I think about money, I feel held. I don't think of, it's more shit for me to do.
I think of, oh my God, like I'm so grateful. I love money. I feel sad for people that don't love money. 'cause I'm just, well, I was one
Danielle McKinley: okay, but let's, let's unpack that a little bit because. you know, depending on what your story is, right? So if when that question came up and we were talking about it and you're like, oh, cool girls, that sounds nice. I wanna feel like that, but it doesn't feel like that for me. My stomach drops, my palms get sweaty, my heart starts racing a little bit faster, like I'm fucking stressed about money.
If that's you, then in addition to some of the suggestions that you gave, I would welcome you to go back to look at what you observed because. From the ages of zero to about seven, eight-ish, our subconscious is wide open. So we're literally programming. We're being programmed as kids, and if you have kids, you're programming your kids from those ages.
[00:23:00] Everything that you say, the energy you're putting off, what they're observing, they're taking that in and downloading it, like facts, whether they're right, wrong, true, false, doesn't matter. And so that often is a huge unlock to just even ask what did I observe about money growing up? What was it like in my household and what default software setting is running in the background that I haven't thought about since I was seven?
Jenna Brown: Mm-hmm.
Danielle McKinley: That could actually be the reason why it feels tight in your body.
Jenna Brown: Mm-hmm. Yeah. Love it. AKA, let's start talking about your money story. Ladies.
Danielle McKinley: I mean, it really is that it really is the foundation. And when I discovered it and then started asking people and doing the work and seeing the you know, 'cause you do this work too, that click and the aha moment, like that shit lights me up when people are like, okay, I see it now. it's truly my most favorite part.[00:24:00]
Jenna Brown: Hmm. I love it. Okay, so I feel like we've already. We've got so many incredible shifts happening. I'm sure I always tell people like I had to. Master cashflow because I was a poor missionary and made four sense and was scared of money and I had a master cashflow.
And then, uh, I always tell people, like now in my journey, I am mastering like long-term wealth creation. And you also have things that you do like infinite banking and things like this that you are like. Helping people. 'cause some people are listening to this and they're like, cool. I'm at the beginning of this journey of understanding my money journey.
And then there's people like me that are like, girl, I've got this mastered, I'm making shit. Tons of money. And I just feel like there's so much, I don't know, like strategically on the other end, and I know you've done things like investing in real estate and infinite banking and all of this kind of stuff.
Can you speak to that at all of this that I [00:25:00] always say it's like this second half of moneymaking skills that also are not taught because none of them are taught. But like that element for you, like what has that been like or Yeah, that journey or any wisdom or advice you'd give there.
Danielle McKinley: Yeah, so let's answer two because I want, if you're listening to this and you're like, I am at the beginning stages. So I have a program that's called the SO Two Money Method, and it was created when I was in debt and didn't know what the fuck I was doing as a new entrepreneur. Uh, back in 2009 is when I started my first business and I was.
$40,000 in debt with the IRS $20,000 in debt in credit cards. $60,000 total. Okay. We're talking almost 20 years ago now. So when we factor in inflation, in my body, it felt like what a half a million dollars would feel like today in debt. Okay. Like it was stressful. And then you couple my money story that I had no idea was my story when I was in that with it. That is when I created the so two [00:26:00] money method and it's all for. Being a master of your cash flow and really understanding your numbers because you can't scale what you don't know. So if you're in the phase of I'm in the beginning, or I'm in some debt, or I don't have a good relationship, or maybe you unlocked just listening to this, you're like, shit, I know my money story just because of the conversation.
Great. You are on the path to mastering and feeling flowy and feeling good. Okay. And if now, if you're in more of the stage where Jenna is at. And you're like, you know what? I, I feel good energetically with money. I understand the story, I understand the relationship. I'm flowy. Let's freaking scale this stuff.
Let's make our money work harder than we do and build that generational wealth. Okay? So for, for those of you that are there, there's a couple of different things. You wanna first look at your investment strategy. So, and you don't wanna put all of your eggs in one basket, okay? And, and thi this is, I'm telling you what I do.
What I do with my money. I am, I am, I have generational wealth. It's there. [00:27:00] Okay? So you wanna look at your investment strategies, but then you also wanna look at how are you protecting those investments? Alright? So that's where like life insurance comes into play and then being really creative with it, with the infinite banking model that you have.
So you're like, great, Danielle, what the fuck does that mean? And what are we supposed to do? So I'm just gonna rattle off a few things that you should have and work up towards. So I teach investing as. Savings trifecta. And you can implement this with any CFP, any financial advisor, but you wanna have a 401k coupled with a life insurance policy.
The type of life insurance policy depends on where you're at in life and what you most people don't realize is you can rewrite those as your life changes and shifts and evolves. Okay. Then you wanna have an HSA account for Health Savings Plan, and this all ties into like tax strategy. Okay. And also a Roth IRA.
Then once you have those things going and you have additional excess cash flow, then we wanna move into [00:28:00] things like creative finance and leveraging things like, you know, crypto, heavy metals, real estate, infinite banking.
Jenna Brown: Mm-hmm.
Danielle McKinley: Okay. So that's sort of the path that we work up towards. Now, infinite banking is something that I discovered after I sold my company.
I was so angry at my advisors at the time because I'm like, why didn't you teach me about this? And what's really cool? a lot of people don't know
about it.
Jenna Brown: I still feel like it's new, but even two years ago, it's, yeah.
Danielle McKinley: They didn't know about it. And so now I want everyone to know about it, which is why I am coined myself as the infinite banking queen because it's one of the coolest things you can do with excess money. So essentially what it is, is a properly structured whole life insurance policy where you can pour in, let's just say a hundred thousand dollars for simplicity, and you can take that a hundred thousand dollars and you can access up to 90% of it. Move it into another cash flowing asset. So you've got your a hundred thousand dollars and you wanna buy a real [00:29:00] estate property or a car or some crypto or another investment, you wanna start another business. And it's like that money, the first a hundred thousand dollars never left, it's still compounding at 7% and you're using the money to go from $1 into two.
Jenna Brown: Yeah.
Danielle McKinley: And the thing that's insane. Is that all of the growth in the policy and what you're doing with the other investment tax and penalty free. And if you're somebody that is like a real estate flipper, if you wanna start investing in real estate, if you wanna actively use your money or start another business the money also in there.
If you were ever to be sued, no one can touch it. So it's really great for doctors, heavy machinery operators, land investors, real estate, stuff like that.
Jenna Brown: Love it. Oh my God. Okay, so basically one stop shop, all the people come to you, come for the money story. Stay for the infinite banking policy. I love it. Tell the people I know we said you're gonna give them a [00:30:00] code Down below, but tell them how they can get ahold of you.
Tell us where you are on Instagram. Yeah, so they have all of that and we'll drop it in the show notes.
Danielle McKinley: Yeah. Okay, so you can find, I'm most active on Instagram. You can find me there at life by Danielle. There's links to all the things if you wanna do insurance, if you wanna do a money story session, all the things are there in the bio. And I wanna gift all of you my, so two money method. So that you really can become masters of cash flow.
That is what the purpose of it is. It really is the foundation of everything, and I want you to know that whoever you choose to work with to build generational wealth and to make this happen, I would love for it to be me. I would love to work with each and every one of you, but I want you to really be intentional about working with someone who has lived experience.
Jenna Brown: Hmm.
Danielle McKinley: most financial advisors out there love them. My husband's one, he's a CFP, right? So this is a fun conversation, but when you think about it, who you're working with and who you're outsourcing, this [00:31:00] major, major decision, and it also is tied into your energy, right? If they aren't doing the things that you wanna do or haven't done them and don't have the experience.
Just like it goes with coaching. Why are you taking advice from them? Right? So if they haven't owned a business, if they don't invest in real estate, if they don't use and leverage creative finance, you're outsourcing your data to someone who has no knowledge of it.
Jenna Brown: Mm-hmm.
Danielle McKinley: Personal experience. So I just really want you to hear that because it's scary.
And a lot of people will just like kind of dig , their heels in the sand and be like, I'm not good with my numbers. I hear this all the time. So I give it to someone else. We're taught to delegate, right? But you have to have some baseline knowledge of it.
Jenna Brown: Hmm.
Danielle McKinley: just think about that as you're building your army of people that are helping you make your money work harder than you.
Jenna Brown: I love that. I think that's such incredible wisdom. And you know, that actually reminds me of something that I learned the hard way as Rachel. Uh, [00:32:00] but the specifically with team, I always tell people, like in your business hiring your team is most people just see, oh, this is what so and so did.
They have this team of 427 people with. Retirement plans they're paying into, that's what I should do. And I'm like, that's not what I want. Even one person, I do not want this huge ass team. I do not want to just have my whole life be me delegating all of the things. And it took me a really long time to figure out like what team felt most supportive to me.
And one of the things I realized was back in the day, this is like I, people are like, you need to hire a team. So I just hired a quote unquote team. And I realized that they were doing all of these things in the business that I had no clue how to do. So it created this weird energy of I can't ever let you go because I don't know how to do the shit you're doing.
And I obviously don't wanna add more to my plate. And then if I hire a team member, I have to teach them how to do this stuff and I don't know how to teach them anyways. it made me realize [00:33:00] back then that I always wanted to have some baseline knowledge of anything that was happening in my business because if someone leaves, I wanna be able to know, I can either tell somebody how to do it or there's an SOP or something like that exists.
But I never wanted to feel that feeling again of I don't know how to do this on my own. It was a very disempowered feeling 'cause it was a disempowered
Danielle McKinley: Well, it also will allow you to keep people who aren't meant to be on your team, on your team, simply because you're like, I don't have the time to learn that, or, I don't know how to do it, and I it's gonna, it's gonna set me back. And it can prevent you from making decisions you should be making simply because you think you're reliant on them.
Jenna Brown: Yeah, but I feel like what you said even unlocked for me of that's the same phase I'm in with money right now, which is like I'm asking myself, what is the team that I'm putting in place over here? And obviously it sounds really shiny to anybody with avoidant attachment, uh, issues to say, don't ever think about any of it.
I know [00:34:00] everything. And just here, let me give you that. And I wouldn't do that because obviously I said I've learned this lesson. But I love that you're pointing that out of you actually should have baseline knowledge of these things. Like it is, I think our, not even just our responsibility, but our privilege
if you're in that space where you're able to start thinking about these things, it's a blessing and a privilege for you to learn this. So thank you for pointing that out.
Danielle McKinley: Yeah. And really to, you know, kind of just bookend it. So you're, you might be listening, going, well, who's the team? Right? if somebody is telling you like, I can do everything and they're one person. Don't trust them. I'm just gonna say it. Okay. I'm gonna be straight up. So you really wanna have a tax strategist.
You wanna have, , ideally a tax strategist who also is a CPA and filing your taxes for you. You wanna have an estate planner, you wanna have somebody who understands life insurance, didn't just take the test and has access to a couple of people. And you want somebody that eventually you wanna scale up to a family [00:35:00] office.
So they're really looking at stuff and that whole team and a bookkeeper. And there may be some on that top five that have some of the other elements of really your wealth team is what you should look at it as. And so if you're, if you're outsourcing to someone who's I do it all. And there are some firms that have divisions of those, but you should have some connection with them and you should, like we started with.
Identify if they have some of the lived experience or doing the things that you wanna do with your money.
Jenna Brown: Yeah. I love that. Okay, well, thank you for your free gift that you guys can all find in the show notes. Is there any last things that you wanna share with the group?
Danielle McKinley: You know what's kind of dropping in is just to not be scared of. Learning about money, you can do it. and if you feel like you can't, it's a story you've been telling yourself. And if you really want the change, it just comes down to you. All you have to do is be willing to take the [00:36:00] action and willing to take a peak.
And I can almost promise you, I can almost a hundred percent guarantee that once you do it, you're gonna do that thing that you do when you avoid a hard conversation and you're like, gosh, why didn't I do this sooner?
Jenna Brown: Mm-hmm. Mm-hmm. Love it. Well, thank you for being here. I love you. I'm so, incredibly grateful for the work that you're doing. In the world, and thank you for spending your time to be on this podcast with us today.
Danielle McKinley: It was an honor. Thank you for having me.
Jenna Brown: Yay. Bye everyone.
Outro: Remember, overflow isn't something that you chase. It's something that you become available for, and you all know that I love When you pop into my dms, post an episode, come and share with me what you loved about it. Leave a review for me. That helps so much on the podcast side. Share this to your profiles.
Thank you ultimately for being here, being a part of this community, being a part of this transmission and reality shift for us, for my children, for your children, and for generations to come. I love you [00:37:00] all.
