3 shifts…

 to becoming your industry's thought leader.

1 Refine your personal brand

Personal brand is DIFFERENT than your business. 

This is your time for YOU to shine.

To be a thought leader... what is it that sticks with people, FOREVER?

Example:

-a catch phrase, a slogan, a way of dressing, a sign on phrase, wearing signature colors, eyeglasses

2 Know your opinions + be polarizing AF

You don't remember anyone who isn't POLARIZING and draws a line in the sand. 

If you are a self proclaimed "people pleaser" or afraid of the ego... I AM TALKING TO YOU.

What stances do YOU take on things? What do you think everyone is doing WRONG? 

Having polarizing views... is what makes people identify WITH you ++ in their mind you become a thought leader based off of your polarizing views. (Ps. This is also the key to amazing messaging + sales)

3 Create a signature framework

Take...